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Service innovation, perceived values, and post-purchase behavior
Abstract
Abstract. In this conceptual paper, we argue that service innovation can generate positive impacts on post-purchase behavior only when customer’s perceived values of the product/service increases. That is, perceived value is a mediating, necessary condition for service innovation’s consequences in consumer behavior. Theoretical and practical implications are offered.
Keywords. Service innovation, Value perception, Repurchase.
JEL. M30, M31, M32, L84.
Keywords
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DOI: http://dx.doi.org/10.1453/ter.v4i3.1419
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