A Review of Franchising Research in Taiwan Social Science Citation Index (TSSCI) Database

Chin-Chiung KUO, Chi-Fang LIU


Abstract. This study investigated the current developmental state of research on franchise systems in Taiwan. A systematic literature review was conducted, in which studies published by the Taiwan Social Science Citation Index were used as the primary data and studies related to franchise systems were analyzed. The results showed that the most common types of research conducted by Taiwanese scholars were quantitative research (56.25%), case studies (25.0%), conceptual papers (12.5%), and qualitative research (6.25%). Of all the related topics investigated by Taiwanese scholars, entrepreneur traits, motivation for joining (or opening) a franchise system; performance; business types; and knowledge, technologies, and innovations were the most frequently explored. The most common theories examined were agency (22.22%), resource scarcity (16.67%), information asymmetry (11.11%), transaction cost (11.11%), intellectual capital(5.56%), resource dependence (5.56%), dynamic knowledge creation (5.56%), resource constraint (5.56%), social identity (5.56%), risk allocation (5.56%), and communication (5.56%) theories.

Keywords. Systematic literature review, Taiwanese Social Science Citation Index (TSSCI), Franchise system.

JEL. M10, L33, L52.


Systematic literature review; Taiwanese Social Science Citation Index (TSSCI); Franchise system.

Full Text:


Akerlof, G.A. (1970). The market for "lemons": Quality uncertainty and the market mechanism. The Quarterly Journal of Economics, 84(3), 488-500. doi. 10.2307/1879431

Brill, J.E. (1994). Beyond managerial opportunism: Supplier power and managerial compliance in a franchised marketing channel. Journal of Business Research, 30(3), 211-223. doi. 10.1016/0148-2963(94)90052-3

Burton, F., Cross, A.R., & Rhodes, M. (2000). Foreign market servicing strategies of UK franchisors: An empirical enquiry from a transactions cost perspective. MIR: Management International Review, 40(4), 373-400.

Castrogiovanni, G.J., Combs, J.G., & Justis, R.T. (2006a). Shifting imperatives: an integrative view of resource scarcity and agency reasons for franchising. Entrepreneurship Theory and Practice, 30(1), 23-40. doi. 10.1111/j.1540-6520.2006.00108.x

Castrogiovanni, G.J., Combs, J.G., & Justis, R.T. (2006b). Resource scarcity and agency theory predictions concerning the continued use of franchising in multi‐outlet networks. Journal of Small Business Management, 44(1), 27-44. doi. 10.1111/j.1540-627X.2006.00152.x

Chen, J.J., & Dimou, I. (2005). Expansion strategy of international hotel firms. Journal of Business Research, 58(12), 1730-1740. doi. 10.1016/j.jbusres.2004.11.001

Chiou, J.S., & Droge, C. (2015). The Effects of Standardization and Trust on Franchisee's Performance and Satisfaction: A Study on Franchise Systems in the Growth Stage. Journal of Small Business Management, 53(1), 129-144. doi. 10.1111/jsbm.12057

Cho, H.T., Kuo, W.L., & Hu, J.S. (2010). The Local Intension Chain Strategy and Organization Control–A Case Study in the Residential Real Estate Brokerage Industry. Management Review, 29(3), 181-184.

Coase, R.H. (1937). The nature of the firm, Economica, 4(16), 386-405. doi. 10.1111/j.1468-0335.1937.tb00002.x

Contractor, F.J., & Kundu, S.K. (1998). Franchising versus company-run operations: Modal choice in the global hotel sector. Journal of International Marketing, 6(2), 28-53.

Dahlstrom, R., & Nygaard, A. (1999). An empirical investigation of ex post transaction costs in franchised distribution channels. Journal of Marketing Research, 36(2), 160-170. doi. 10.2307/3152090

El Akremi, A., Perrigot, R., & Piot‐Lepetit, I. (2015). Examining the drivers for franchised chains performance through the lens of the dynamic capabilities approach. Journal of Small Business Management, 53(1), 145-165. doi. 10.1111/jsbm.12059

Eser, Z. (2012). Inter-organizational trust in franchise relationships and the performance outcomes: The case of fast-food restaurants in Turkey. International Journal of Contempopary Hospitality Management, 2(5), 774-790. doi. 10.1108/09596111211237291

Evanschitzky, H., Caemmerer, B., & Backhaus, C. (2016). The franchise dilemma: Entrepreneurial characteristics, relational contracting, and opportunism in hybrid governance. Journal of Small Business Management, 54(1), 279-298. doi. 10.1111/jsbm.12145

Fang, S.C., & Wang, J.F. (2006). An empirical study on determinants of knowledge creation in the chain and franchising system–A dual embeddedness perspective. Management Review, 25(2), 1-28.

Gassenheimer, J.B., Baucus, D.B., & Baucus, M.S. (1996). Cooperative arrangements among entrepreneurs: An analysis of opportunism and communication in franchise structures. Journal of Business Research, 36(1), 67-79. doi. 10.1016/0148-2963(95)00164-6

Geyskens, I. Steenkamp, Jan-Benedict E. M., & Kumar, N. (2006). Make, buy, or ally: A transaction cost theory meta-analysis. Academy of Management Journal, 49(3), 519-543. doi. 10.5465/AMJ.2006.21794670

Ho, C.F., & Lin, S.C. (1999). Determinants of electronic integration in franchise systems. NTU Management Review, 10(1), 91-138.

Huang, C.F., & Wang, T.W. (2005). A study on innovative business models of refurbishment industry. Journal of Architecture, (54), 91-113.

Hutchinson, P. (1999). Small enterprise: finance, ownership and control. International Journal of Management Reviews, 1(3), 343-365. doi. 10.1111/1468-2370.00018

Iyengar, K., Sweeney, J.R., & Montealegre, R. (2015). Information technology use as a learning mechanism: the impact of IT use on knowledge transfer effectiveness, absorptive capacity, and franchisee performance. MIS Q, 39(3), 615-641.

Lee, C.C. (2002). Housing brokerage market and ethics. Journal of Housing Studies, 11(1), 35-53.

Lee, K.Y., Hsu, Y.C., Chen, M.H., & Huang, H.L. (2010). How collaborative communication to promote the satisfaction and loyalty of franchisees: exploring the moderating effect of net profit. 科技管理學刊, 15(4), 567-584.

Lien, H.M., & Sheu, J.T. (2008). Simultaneous price adjustments of the same scale? -Concerted actions or conscious parallel conduct. Taiwan Economic Review, 36(3), 393-421.

Michael, S.C. (2000). Investments to create bargaining power: The case of franchising. Strategic Management Journal, 21(4), 497-514. doi. 10.1002/(SICI)1097-0266(200004)21:4<497::AID-SMJ87>3.0.CO;2-#

Minkler, A.P., & Park, T.A. (1994). Asset Specificity and Vertical Integration in Franchising. Review of Industrial Organization, 9(4), 409-423. doi. 10.1007/BF01029514

Peng, C.W. (2003). The influence of management types on performance of real estate brokerage firms in Taiwan. Journal of Taiwan Land Research, 6(2),61-78.

Peng, Y.S., Liang, I.C., Yu, C.M. & Liang, C.C. (2010). Review and prospection of qualitative research in the area of management in Taiwan. Sun Yat-Sen Management Review, 18(1), 11-39.

Puciato, D., Łoś, A., & Mrozowicz, K. (2013). Franchising as a way of reducing moral hazard in the tourism market. Argumenta Oeconomica, 1(30), 127-147.

Sashi, C.M., & Karuppur, D.P. (2002). Franchising in global markets: towards a conceptual framework. International Marketing Review, 19(4/5), 499-524. doi. 10.1108/02651330210445301

Sheng, S., Brown, J.R., Nicholson, C.Y., & Poppo, L. (2006). Do exchange hazards always foster relational governance? An empirical test of the role of communication. International of Research Marketing, 23(1), 63-77. doi. 10.1016/j.ijresmar.2006.01.006

Solis-Rodriguez, V., & Gonzalez-Diaz, M. (2012). How to design franchise contracts: The role of contractual hazards and experience. Journal of Small Business Management, 50(4), 652-677. doi. 10.1111/j.1540-627X.2012.00370.x

Spinelli, S., & Birley, S. (1996). Toward a theory of conflict in the franchise system. Journal of Business Venturing, 11(5), 329-342. doi. 10.1016/0883-9026(96)00049-3

Stanworth, J., & Curran, J. (1991). Colas, burgers, shakes, and shirkers: Towards a sociological model of franchising in the market economy. Journal of Business Venturing, 14(4), 321-323. doi. 10.1016/S0883-9026(98)00019-6

Stump, R.L., & Heide, J.B. (1996). Controlling supplier opportunism in industrial relationships. Journal of Marketing Research, 33(4), 431-441. doi. 10.2307/3152214

Su, C.S. (2014). A scale for measuring satisfaction of foodservice franchisees with support provided by franchisors. 觀光休閒學報, 20(2), 175-203.

Tsai, H.T., Lu, T.Y. & Zhong, J.Y. (2015). Franchisees' proactive contribution behaviors. Management Review, 34(3),1-21.

Tsen, S.H., & Wu C.J. (2011). The study on the relationship of franchisee's personality, motivation and operational performance for franchising: In the case on franchise system for F&B industry. Journal of Human Resource Management, 11(4), 63-92. doi. 10.6147/JHRM.2011.1104.04

Walker, G., & Weber, D. (1984). A transaction cost approach to make or buy decisions. Administrative Science Quarterly, 29, 373-391. doi. 10.2307/2393030

Wang, C.C., & Chen, M.J. (2016). The next step of mobile meal ordering in Dante Coffee: Toward the way of service innovation. Management Review, 35(2), 95-96.

Wei, P.Y., & Chang, C.C. (2015). Factors affecting the franchise duration and franchise percentage. Journal of Management, 32(3),223-246.

Williamson, O.E. (1991). Comparative economic organization: The analysis of discrete structural alternatives. Administrative Science Quarterly, 36(2), 269-296. doi. 10.2307/2393356

Williamson, O.E. (1975). Markets and Hierarchies. New York: Free Press.

Williamson, O.E. (1976). Franchise bidding for natural monopolies-in general and with respect to CATV. The Bell Journal of Economics, 7(1), 73-104. doi. 10.2307/3003191

Williamson, O.E. (1985). The Economic Institutions of Capitalism. New York: The Free Press.

Wu, C.W. (2015). Antecedents of franchise strategy and performance. Journal of Business Research, 68(7), 1581-1588. doi. 10.1016/j.jbusres.2015.01.055

Yan, R., & Wang, K.Y. (2012). Franchisor–franchisee supply chain cooperation: Sharing of demand forecast information in high-tech industries. Industrial Marketing Management, 41(7), 1164-1173. doi. 10.1016/j.indmarman.2012.06.013

Yang, H.H. (2016). On the pre-contractual information duty of franchisor. Chengchi Law Review, (144). 227-314.

Yu, C.C., & Chen, S.H. (2016). The BanTen industrial company: Maintaining brand equity or opening more chain stores?. Management Review, 35(2), 111-112.

DOI: http://dx.doi.org/10.1453/jel.v4i2.1324


  • There are currently no refbacks.


Journal of Economics Library - J. Econ. Lib. - JEL - www.kspjournals.org

ISSN: 2149-2379

Editor: jel@ksplibrary.org Secretarial: secretarial@ksplibrary.org   Istanbul - Turkey.

Copyright © KSP Library