Email this article The Administered Public Recreation Marketing Concept
Abstract
Abstract. The article focuses on four major assumptions that underlie the alternative conceptualization of public recreation marketing. It explains (1) the redistribution system within recreation resources are allocated; (2) the organizational structure of recreation agencies; (3) the ways in which public recreation agencies interact with local governments and citizens; and (4) the code of ethics and its influence on the behavior of recreation professionals. Finally, the article attempts to integrate these assumptions into an alternative definition of public recreation marketing that is termed “administered marketing.”
Keywords. Administered marketing, Redistribution, Public recreation.
JEL. C38, I19, L52.
Keywords
Full Text:
Zotero
MendeleyReferences
Arndt, J. (1981, Fall). The political economy of marketing systems: Reviving the institutional approach. Journal of Macromarketing, 1(2), 36-47. doi. 10.1177/027614678100100206
Arnold, R. (1957) A port of trade: Whydah on the guinea coast. In Polanyi, K., Arensberg, C. M., and Pearson, H. W. (Eds.) Trade and market in early empires (pp. 145-174). New York: The Free Press.
Boulding, K. (1973). The economy of love and fear. Belmont, CA: Wadsworth.
Capon, N. and Mauser, G. (1982). A review of nonprofit marketing texts. Journal of Marketing, 46(3), 125-128.
Crompton, J.L. (1983). Selecting target markets-A key to effective marketing. Journal of Park and Recreation Administration, 1(1), 7-26.
Dalton, G. (1971). Primitive, archaic, and modern economies. In G. Dalton (Ed.) Economic Anthropology and Development. New York: Basic Books.
Dixon, D. (1978). The poverty of social marketing. MSU Business Topics, 26, 50-56.
Godbey, G. (1991). Redefining public parks and recreation. Parks and Recreation, 56(10), 56-61.
Kotler, P. (1975). Marketing for nonprofit organizations. Englewood Cliffs, NJ: Prentice Hall.
Lovelock, C.H., & Weinberg, C.B. (1978). Public and nonprofit marketing comes of age. In G. Zaltman and T. Bonoma (Eds.), Review of Marketing, pp. 413-452. Chicago, IL: American Marketing Association.
O'Connell, T., Cuthbertson, B., & Goins, T. (2015). Leadership in Recreation and Leisure Services. Human Kinetics.
O’Sullivan, E. L. (1991). Marketing for parks, recreation and leisure. State College, PA: Venture Publishing.
Pandya, A., & Dholakia, N. (1992). An institutional theory of exchange in marketing, European Journal of Marketing, 26(12), 19-41. doi. 10.1108/03090569210022489
Rados, D. L. (1981). Marketing for nonprofit organizations. Boston, MA: Auburn House.
Roberto, E. (1991). Applying a marketing model in the public sector. In O'Fairchellaigh, C., Graham, P., and Warburton, J. (1991), Service delivery and public sector marketing, pp. 112-134. Sydney: Macmillan & Co.
Rossman, J.R., & Schlatter, B. E. (2015). Recreation Programming, 7th ed. Sagamore Publishing.
Sahlins, M.D. (1965). On the sociology of primitive exchange. In M. Banton (Ed.) The relevance of models for social anthropology, pp. 139-236. London: Tavistock Publications.
Schultz, J.H., McAvoy, L.H., & Dustin, D. L. (1988). What are we in business for? Parks and Recreation, 23(1), 52-54.
Von Mises. L. (1944) Bureaucracy. New Haven: Yale University Press.
Walsh, K. (1994). Marketing and public sector management. European Journal of Marketing, 28(3), 63-71. doi. 10.1108/03090569410057308
DOI: http://dx.doi.org/10.1453/jeb.v3i1.653
Refbacks
- There are currently no refbacks.
.......................................................................................................................................................................................................................................................................................................................................
Journal of Economics Bibliography - J. Econ. Bib. - JEB - www.kspjournals.org
ISSN: 2149-2387.
Editor: jeb@ksplibrary.org Secretarial: secretarial@ksplibrary.org Istanbul - Turkey.
Copyright © KSP Library
