Service innovation, perceived values, and post-purchase behavior

Tao-Hung LIN

Abstract


Abstract. In this conceptual paper, we argue that service innovation can generate positive impacts on post-purchase behavior only when customer’s perceived values of the product/service increases. That is, perceived value is a mediating, necessary condition for service innovation’s consequences in consumer behavior. Theoretical and practical implications are offered. 

Keywords. Service innovation, Value perception, Repurchase.

JEL. M30, M31, M32, L84.


Keywords


Service innovation; Value perception; Repurchase.

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References


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DOI: http://dx.doi.org/10.1453/ter.v4i3.1419

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