The Antecedents and Consequences of Word of Mouth: A Meta-Analysis

Chen-Hung TSAI, Chin-Chiung KUO, Marianne J.E. TAN


Abstract. Word of Mouth (WOM) has been an important issue in Marketing research. This paper adopted Meta-analysis method to make quantitative review for the antecedents and consequences of WOM. The results facilitate scholarship in this academic area by clarify the cause-effect linkages when researching on WOM. Theoretical and practical implications were discussed.

Keywords. Word of mouth, Meta-analysis, Cause-effect clarification.

JEL. M10, L33, L52.


Word of mouth; Meta-analysis; Cause-effect clarification.

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