Strategic Communication in Chaos Management and a Case Study

Hasan LATIF, Tuğçe ELMAS

Abstract


Abstract. Effective communication may be sufficient under normal conditions, but in chaos conditions strategic communication is required. There has been cases of unsuccessful management during times of sudden huge problems due to the use of wrong communication behaviors. This work presents together an example and the requisites of a successful a strategic communicator in chaotic conditions. The study begins with examples of mismanagement behaviors in strategic communication. It establishes a link between chaos management and strategic communication. A successful example on this topic is drawn from an analysis done on the strategic communication behaviors of the vice president of Coca-Cola Company Shay Drohan considering his ability in the use of strategic communication in handling chaotic situations.

Keywords. Chaos management, strategic communication, Coca-Cola, Case study.

JEL. H12, M10, M12, L10.


Keywords


Chaos management; strategic communication; Coca-Cola; Case study.

Full Text:


References


Allen, M. (2016). Strategic Communication for Sustainable Organizations: Theory and Practice. Springer.

BP’s Tony Hayward: the gaffes. (2010, July 26). [Retrieved from].

Cassette, M.-N., & Verhas, M. (1998). La communication stratégique aux prises avec ses images. Communication et Organisation, 14, 1-9. [Retrieved from].

CCI, (2016). Barclays Global Consumer Staples Conference. [Retrieved from].

Coca Cola Journey, (n.d.). How many drinks does The Coca-Cola Company sell worldwide each day? [Retrieved from].

Corby, E. (2011). Ogoni people struggle with Shell Oil, Nigeria, 1990-1995. [Retrieved from].

Countries With The Highest Levels of Soft Drink Consumption (n.d.). [Retrieved from].

Ertürk, M.Ö. (2012). Günde sadece bir gazlı içeceğin zararı olmaz. Shay Drohan ile röportaj, Sözcü, 14 Aralık.

Goldman, E. (2007). Strategic Communication: A Tool for Asymmetric Warfare. Small Wars Journal. [Retrieved from].

Hallahan, K., Holthausen, D., Van Ruler, B., Vercic, D., & Sriramesh, K. (2012). Defining strategic communication. International Journal of Strategic Communication, 1(1), 3–35. doi. 10.1080/15531180701285244

Herreid, C.F. (2007). Start with a Story: The Case Study Method of Teaching College Science, USA: NSTA press.

Herreid, C.F. (1997/98). What makes a good case?, Journal of College Science Teaching, 27(3), 163-165.

Herrmann, N. (1996). The Whole Brain Business Book. USA: McGraw-Hill.

Hu, F.B. (2013). Resolved: there is sufficient scientific evidence thatdecreasing sugar-sweetened beverage consumptionwill reduce the prevalence of obesity and obesity-related diseases. Obesity Reviews, 14(8), 606–619. doi. 10.1111/obr.12040

Kaygısız, Ü., & Dinç, M. (2011). Küresel şirketlerde yeni bir yetkinlik alanı olarak işletme diplomasisi yönetimi: Shell, Mampf Foods ve Coca-Cola vakaları. Süleyman Demirel Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 2(14), 141-166.

Kellermann, K. (1992). Communication: Inherently strategic and primarily automatic. Communication Monographs, 59(3), 288–300. doi. 10.1080/03637759209376270

Kleiman, S., & Popkin, B. (2012). Drinking to our health: canbeverage companies cut calories while maintaining profits? Obesity Reviews, 13(3), 258–274. doi. 10.1111/j.1467-789X.2011.00949.x

Krippendorff, K. (2004). Content Analysis: An Introduction to its Methodology, Sage publications.

Latif, H., & Uçkun, C.G. (2014). First 90 days of a sports manager: Chaos, Living two months as two years and regret. International Journal of Economics, Commerce and Management, 2(11), 1-25.

Statista, (2016). Leading most valuable soft drink brands worldwide in 2016, based on brand value (in million U.S. dollars). [Retrieved from].

MailOnline, (2010). I’d have sacked BP boss, fumes Obama as backlash against oil giant turns ugly. [Retrieved from].

Malik, V.S., Popkin, B.M., Bray, G.A., Després, J.P., Willett, W.C., & Hu, F.B. (2010). Sugar-sweetened beverages and risk of metabolic syndrome and type 2 diabetes a meta-analysis. Diabetes Care, 33(11), 2477-2483. doi. 10.2337/dc10-1079

Mayring, P. (2000). Qualitative Content Analysis, [Retrieved from].

Palmer, J.R., Boggs, D.A., Krishnan, S., Hu, F.B., Singer, M., & Rosenberg, L. (2008). Sugar-sweetened beverages and incidence of type 2 diabetes mellitus in African American women. Archives of Internal Medicine, 168(14), 1487-1492. doi. 10.1001/archinte.168.14.1487

Pélage, M.T. (2004). La communication au service du management stratégique. QUADERNI, 54(1), 55–64. doi. 10.3406/quad.2004.1612

Ray, S. J. (1999). Strategic Communication in Crisis Management: Lessons from the Airline Industry. USA: Greenwood Publshing.

Saner, R., & Yiu, L. (2003). International Economic Diplomacy: Mutations in Post-modern Times. [Retrieved from].

Soft Drinks in Turkey. (2017). [Retrieved from].

TFF. (2012). Mehmet Ali Aydınlar’dan açıklama. [Retrieved from].

The World's Most Valuable Brands. (n.d.). [Retrieved from].

Veli, O. (2012). Hoşgör Köftecisi içinde Baharın Ettikleri. İstanbul: Yapı Kredi Yayınları.

Weber, R.P. (1990). Basic Content Analysis, SAGE Publications.

Willett, W. (2009). Time to focus on healthier beverages. [Retrieved from].

Yin, R. K. (2006). Case study methods. in J.L. Green, G. Camilli, & P.B. Elmore (Eds.), Handbook of Complementary Methods in Education Research (pp. 111-122). American Educational Research Association.




DOI: http://dx.doi.org/10.1453/jsas.v4i2.1297

Refbacks

  • There are currently no refbacks.




....................................................................................................................................................................................................................................................................................................................................... Journal of Social and Administrative Sciences - J. Adm. Soc. Sci. - JSAS - www.kspjournals.org

ISSN: 2149-0406

Editor: editor-jsas@kspjournals.org   Secretarial: secretarial@kspjournals.org   Istanbul - Turkey.

Copyright © KSP Library