The Effects of Sporting Success on Stock Returns: An Application in Istanbul Stock Exchange

Alper Veli ÇAM

Abstract


Abstract. The purpose of this study is to analyze the effects of the match results of open joint football clubs on stock returns. Through the purpose, the results which are obtained in Turkey Super League by Fenerbahçe, Galatasaray, Beşiktaş and Trabzonspor whose stocks are dealt in Istanbul Stock Exchange (BIST) and stock returns are analyzed in this study. The related teams’ match results and beta coefficients are considered as independent variable whereas stock returns are regarded as dependent variable. The study incorporates 3-year period including 2012-2013, 2013-2014 and 2014-2015. In the conclusion of the study in which econometrical modeling is utilized, it is found out that losses have greater impacts on stock returns comparing to deuce and winning. Additionally, it is also established that all kinds of results obtained by Galatasaray club has impact on stock returns on the other hand only the losses results of Fenerbahçe and Trabzonspor have effects on stock returns.

Keywords. Stockreturns, Match results, Football industry, Stock market.

JEL. G14, C5, P45.

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References


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DOI: http://dx.doi.org/10.1453/jel.v2i3.453

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